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What Company Is Notta? Here's the Bottom Line
Many people hearing about Notta for the first time wonder where it comes from. Simply put, Notta is an AI speech-to-text tool developed by NOTTA PTE. LTD., a Singapore-based company. The team's R&D center is in Shenzhen, while the corporate entity is located in Tokyo's Chuo Ward.
Founder Zhang Yan is a serial entrepreneur and former co-founder of the bike-sharing company Mobike. After leaving Mobike, he entered the AI field, saw an opportunity in the Japanese market, and built Notta.
So if you ask "What company is Notta?" the answer is: a cross-border AI startup primarily targeting Japan, with headquarters in Singapore and R&D in Shenzhen.
Notta Company Background: Singapore HQ, Shenzhen R&D, Japan Market
After graduating in 2006, Zhang Yan gained experience at an online advertising company and Youku. Around 2017, he became a co-founder of Mobike, but later left due to differences in opinion.
After leaving Mobike, Zhang Yan tried to start a business in AI. Initially, he worked on a translation device business, but the COVID-19 pandemic disrupted cross-border travel, and demand plummeted. He quickly pivoted and launched Notta in 2020, seizing the window of surging online meetings.
The name Notta is derived from the Japanese word for "note," reflecting the team's focus on the Japanese market. They found that local Japanese transcription tools were mostly enterprise-focused (B2B), with poor user experience for individuals, and overseas tools lacked localization for Japan.
So Notta focused on individuals and small teams, providing a simple and easy-to-use transcription experience. According to TechCrunch, Notta is headquartered in Singapore, has its R&D center in Shenzhen, and its legal entity is in Tokyo.
Currently, Notta has a team of about 60 people, with ARR (Annual Recurring Revenue) approaching $10 million, serving over 4,000 companies, including Microsoft and PwC. Investors include Hillhouse Capital and others.
Notta's Core Features and Pricing
Notta's core feature is real-time speech-to-text, supporting transcription and translation in multiple languages. According to official claims, it supports 58 languages (some sources say 42), with transcription accuracy up to 98.86% in quiet environments.
In addition to basic transcription, Notta also offers AI summary generation, meeting recording, and translation. It integrates with common online meeting software like Zoom and Microsoft Teams, and is available on web, iOS, Android, and as a Chrome extension.
In terms of pricing, Notta has a free plan and paid plans. The free plan offers 120 minutes of transcription per month, suitable for light use. Paid plans include Pro and Business: Pro costs about $8.17/month when billed annually (1,800 minutes per month), and Business costs about $16.67/month when billed annually (marketed as Unlimited).
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Some Taiwanese media have noted that Notta's subscription plans start at around NT$120 per month, making it a relatively affordable option among tools.
Besides Notta, What Other AI Transcription Tools Are Available?
If you're looking for alternatives to Notta, Tinrec (秒听录音) is worth a look. Tinrec is an AI recording and audio/video organization tool that not only supports meeting recordings but also handles course audio, interviews, podcasts, and online video links. It emphasizes post-transcription organization, such as AI summaries, chapters, to-do items, and AI Q&A, turning audio/video into searchable, summarizable knowledge. The free version offers basic transcription credits, and paid plans include weekly, monthly, and annual cards, suitable for different usage frequencies.
Otter.ai is another well-known AI meeting notes tool, strong in English business meetings, with a free plan offering 300 minutes per month. However, its localization for Chinese and Japanese markets has historically been less deep than Notta's.
Fireflies.ai focuses on multilingual automatic recognition and team collaboration, with a free plan claiming unlimited transcription, but with storage limits for teams. If you need cross-meeting search and summarization, Fireflies' AskFred feature is very useful.
FAQ
What country is Notta from?
Notta's developer is NOTTA PTE. LTD., registered in Singapore, with its R&D center in Shenzhen and corporate entity in Tokyo. It primarily targets the Japanese market but also serves globally.
Who is the founder of Notta?
The founder is Zhang Yan, who co-founded Mobike. He has a computer engineering background and, after gaining experience in online advertising and video platforms, turned to AI entrepreneurship.
What languages does Notta support?
Officially, it claims to support 58 languages, including Traditional Chinese, Japanese, and English. Accuracy can reach over 98% in quiet environments.
How many minutes does the Notta free plan include?
The free plan offers 120 minutes of transcription per month, suitable for occasional users. Paid plans start at around NT$120 per month.
Which is better, Notta or Tinrec?
It depends on your needs. Notta has stronger support for Japanese and Asian languages, making it suitable for cross-border meetings and the Japanese market. Tinrec emphasizes multi-source audio/video organization and AI Q&A; if you need to process local audio files or online videos, Tinrec might be more suitable. We recommend trying the free versions to see which fits your workflow better.
Can Notta's accuracy really reach 98%?
The official figure is from tests in quiet environments. In real-world use, background noise, multiple speakers, or accents can affect accuracy. For important meetings, it's advisable to review with the recording playback.
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